SOURCE-LINKED INTELLIGENCE
Reconceptualizing Advertising Measurement in the Age of Generative Artificial Intelligence
Journal of Advertising · AI in Service Interactions · Boston University; Old Dominion University; Northwestern University
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- recordType
- paper
- evidenceStatus
- metadata-reported
- region
- Global
Evidence & attribution
- OpenAlex research metadata · 2026-10-03T00:00:00.000Z
Research metadata: OpenAlex (CC0). Original paper rights remain with its publisher.
First collected: 2026-10-04T17:52:39.360Z. This is not the publication date.
Research metadata
OpenAlex record ↗ · Metadata licensed CC0; paper rights are separate.
- Citations reported by OpenAlex
- 0
- Authors
- Shuba Srinivasan; Yuping Liu–Thompkins; Edward Carl Malthouse; Ewa Masłowska
- Affiliations
- Boston University (US); Old Dominion University (US); Northwestern University (US); University of Illinois Urbana-Champaign (US)
- Topic
- AI in Service Interactions
- Venue
- Journal of Advertising
- Publication type
- article
- Retraction flag reported by OpenAlex
- Not flagged
Citation count and retraction flag reported by OpenAlex. Citations are not a quality score; affiliation countries are not study locations.