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The Role of AI in Online Reviews

arXiv · AI, language, vision and robotics · article · Aug 30, 2026 · UTC

The rapid adoption of large language models (LLMs) creates new opportunities for strategic content generation on online platforms, including potentially harmful forms of manipulation that may undermine platform effectiveness and reshape platform dynamics. However, measuring such activity is difficult because AI-generated content is rarely directly observable. We introduce an empirical approach that leverages discrete LLM supply shocks - abrupt changes in model prices and capabilities, and contrasts verified with non-verified reviews to identify changes in platform activity associated with gene

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