SOURCE-LINKED INTELLIGENCE
Enhanced retail customer equity prediction using a hybrid machine learning and Markov chain model
Marketing Intelligence & Planning · Customer churn and segmentation · K. N. Toosi University of Technology
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- recordType
- paper
- evidenceStatus
- metadata-reported
- region
- Global
Evidence & attribution
- OpenAlex research metadata · 2026-09-24T00:00:00.000Z
Research metadata: OpenAlex (CC0). Original paper rights remain with its publisher.
First collected: 2026-09-24T16:13:45.287Z. This is not the publication date.
Research metadata
OpenAlex record ↗ · Metadata licensed CC0; paper rights are separate.
- Citations reported by OpenAlex
- 0
- Authors
- Morvarid Yousefi; Sepideh Nasiri; Yaser Samimi
- Affiliations
- K. N. Toosi University of Technology (IR)
- Topic
- Customer churn and segmentation
- Venue
- Marketing Intelligence & Planning
- Publication type
- article
- Retraction flag reported by OpenAlex
- Not flagged
Citation count and retraction flag reported by OpenAlex. Citations are not a quality score; affiliation countries are not study locations.