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TransMeme: A Multi-Agent Framework for Cross-Cultural Meme Transcreation

arXiv · AI, language, vision and robotics · article · Aug 27, 2026 · UTC

Internet memes are a pervasive form of multimodal online communication; however, such communication often involves users from diverse linguistic and cultural backgrounds. Therefore, adapting memes across cultures and languages is a central challenge for enabling mutual understanding in online communication. Unlike ordinary translation or standalone text rewriting, cross-cultural meme transcreation must jointly preserve communicative intent, adapt culture-dependent meaning for the target audience, and maintain coherence between text and image. In this work, we first provide an explicit task ana

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