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Does AI Save Time on Product Design? A Randomized Controlled Experiment of AI Prompt-to-Design Workflows

arXiv · AI, language, vision and robotics · article · Sep 22, 2026 · UTC

AI tools for digital product design now offer prompt-to-design capabilities, allowing designers and their non-designer colleagues to create prototypes through conversational workflows with large language models (LLMs). While these tools promise time savings, experimental evidence in product design remains limited compared with evidence from software engineering. We conducted a randomized controlled trial with 50 product designers and 50 product managers to evaluate prospective time savings from leveraging Figma Make in design work. Participants attempted three standardized design tasks with or

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