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How Prolific Sellers Self-Present: Dissecting the Communication Patterns of 1.6 Million Reverb Listings

arXiv · AI, language, vision and robotics · article · Aug 30, 2026 · UTC

The current paper draws on self-presentation theory and warranting theory to evaluate how the language patterns in an online marketplace reflect seller status (i.e., a prolific seller versus an everyday seller). Using 1.6 million musical instrument listings from Reverb.com in search of content, style, and structural differences in seller product descriptions, the evidence suggested prolific sellers tend to focus more on objective and functional aspects of a product (e.g., its features and specifications) and less on subjective characteristics like tone, relative to everyday sellers. Prolific s

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Evidence & attribution

First collected: 2026-09-21T07:22:03.933Z. This is not the publication date.